Car nerds like to call themselves gearheads, but let's face it, we're just geeks who like cars instead of lightsabers. We don fu manchu mustaches and mullets to hide the nerdery, but who are we fooling?
Top Gear is the ultimate car nerd show and the hosts may be rich and claim coolness, but they are secretly anoraks, to use the limey parlance. One of my favorite parts of the show is when the Stig, their "tame racing driver," takes new cars for a lap around the track at the highest speed possible. The Stig always wears a helmet and racing gear so his identity is unknown, and they play lots of jokes, such as having him listen to romance novel audiobooks while driving.
But the Stig may have revealed himself accidentally at an art gallery, trying to get a limited edition print of the Stig made. In this article, the art gallery owner outs Ben Collins as the secretive Stig. It's possibly bad news for the "white Stig," as the last Stig, who wore all black, got sacked when he revealed his identity. It makes some sense to keep him secret and thus remove any hint of possible bias, and it's part of the charm of the show. Hopefully he goes out with a bang. Last time it was a splash- they made it look like the old Stig drove off an aircraft carrier.
But then Top Gear decided to open the new season by revealing the real Stig as Michael Schumacher- this cell phone video from the audience is on youtube. I think that was classy and smart PR to head off an impostor. But is Collins an impostor? He's done stunt driving for films such as Quantum of Solace, and under the mask, the Stig could be many pro race drivers. In the end, I think that's the real answer for why his face is hidden all the time, because they pick from pro drivers who are available.