Now, a little background. If you've seen Wendy's recent fish sandwich commercial, they fire a shot across Mickey D's bow by stating "if you don't know where it comes from, don't eat it." They claim their fish is cod from the North Sea, but a disgruntled customer compared an actual sandwich with the commercial, and instead of crispy and flaky, it's mushy and falling apart. As far as fast food goes, I like Wendy's, but they've gone down the tubes since Dave died. Everything looks small, mushy and squashed. McDonald's Premium chicken sandwich, which I had recently, tasted a lot better than any recent sandwiches from Wendy's, and that's scary.
The Wendy's Commercial
Anyway, I just wanted to commend Mickey D's excellent marketing scheme- they don't even defend what Filet-O-Fish sandwiches contain or where it comes from- something I prefer not to contemplate, knowing the gooey paste they make Chicken McNuggets out of. Roly poly fish heads, eat them up, Yum! That's probably what's in your Filet-O-Fish.
Fish Heads, by Barnes & Barnes
But you must give Mcdonald's credit- they dodge it completely, so they don't have to deny their fish are some sort of mudskipper from radioactive waters off Somalia, ground into flakey goo and formed into perfect squares. They instead make a catchy jingle sang by one of those annoying as hell talking fish on the wall novelties unseen since Season 3 of The Sopranos. I wonder if Spiegel's paid them to do it, since selling that crap is their only business model. Soon on the news: Save the Economy: buy a talking fish!